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To retain and expand existing businesses in the
Greater Sudbury Area by raising public awareness of the goods and
services offered by businesses in the GSA.
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To attract new investment and create
employment for skilled youth.
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To accelerate development in identified
growth sectors of the Greater Sudbury Area.
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To create an awareness of the opportunities within the GSA.
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To enhance the image of the GSA at home, in Ontario and across
Canada.
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To stimulate the sale of goods and services of members
of the GSMA.
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SPECIFIC MEASURABLE OBJECTIVES
OF THE GREATER SUDBURY MARKETING ALLIANCE |
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With respect to the
Education Sector: |
| 1. |
To increase the actual percentage of secondary school
graduates from the City of Greater Sudbury who attend local post-secondary institutions operating in the
Greater Sudbury Area. |
| 2. |
To increase the actual number of secondary school
graduates from the Greater Toronto and Barrie Areas who enroll in local
post-secondary institutions operating in the GSA. |
| 3. |
To increase the actual percentage of graduates of local
post-secondary institutions who remain in the GSA to work in meaningful
jobs or who begin their own business. |
| 4. |
To increase the actual number of graduates of
post-secondary institutions from Southern Ontario who come to the GSA to
work in meaningful jobs or to begin their own business. |
| 5. |
To increase the number of local graduates who decide to
accept work as apprentices or in skilled trades in the Greater Sudbury
Area. |
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With respect to small
business retention and growth: |
| 6. |
To increase the actual number of full-time and part-time
jobs which are offered by small and medium-sized businesses and services
in the Greater Sudbury Area. |
| 7. |
To increase the actual number of small and medium-sized
businesses which are operating in the GSA. |
| 8. |
To increase the total volume of goods and services which
are sold by businesses in the Greater Sudbury Area to customers in
Southern Ontario. |
| 9. |
To increase the total volume of goods and services which
are sold by businesses in the Greater Sudbury Area to customers living in the
local area. |
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With respect to
attracting retirees to the Greater Sudbury Area |
| 10. |
To decrease the actual number of retirees who move away
from the Greater Sudbury Area. |
| 11. |
To increase the actual number of retirees who move into
the Greater Sudbury Area from Southern Ontario. |
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With respect to the
tourism industry: |
| 12. |
To increase the total number of conferences and workshops
hosted by facilities in the GSA. |
| 13. |
To increase the total number of overnight accommodations
at local hotels and motels in the GSA. |
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With respect to the
population of the Greater Sudbury Area: |
| 14. |
To increase the population of the Greater Sudbury Area. |
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OTHER GOALS
AND OBJECTIVES
There are many other goals and objectives which
can be achieved through the successful implementation of the
strategic marketing plan of the Greater Sudbury Marketing
Alliance. Many of those goals and objectives will be hard to
measure, however, the above 14 measurable objectives will
provide the basis of a substantial evaluation of the
effectiveness of the GSMA over time. |
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