INTRODUCTION
Valerie and Robert Kirwan
In
order to better understand the evolution of Infocom Canada Business
Consultants Inc., it would be helpful for me to provide you with some
background on how everything started.
I began my own private practice as a
business development consultant around 1985. This was initially done on
a part-time basis during my teaching career.
Upon my retirement from teaching In 2001, my three sons and I founded
Infocom Canada Business Consultants Inc., providing a variety of
services to the private and public sector. Our services ranged from
publications, marketing, public relations, training and staff
development.
Over the years my sons have gone on to other careers and my wife,
Valerie and I remain the sole shareholders and directors of the
corporation. We are continuing to provide specialized marketing
services to local businesses in the Greater Sudbury area.
I served as Trustee for Wards 5 & 6 for the Rainbow District School
Board from 2010 to 2014 and was subsequently elected to the position
of Councillor for Ward 5 in the City of Greater Sudbury during the
period from 2014 to 2022.
Over
the years we have published a variety of products that were used to
promote our clients. We has special interest magazines and tabloids in
print form for many years and then around 2005 we started to use
digital formats and distribute our publication through emails. Then,
we noticed that the social media platform, Facebook, was becoming a
popular form of communication.
My wife and I decided to lauch a group called Valley East Today as the
social media extension of our community web site
www.valleyeasttoday.ca We
started the group on January 15, 2010 with just the two of us as
members.
We now manage the Valley East facebook group, which has grown to
almost 20,000 official members. It has become our new "community
publication" and we are able to use it to provide our clients with
effective exposure.
Now that I no longer have to spend time as a City Councillor, Valerie
and I are focusing on developing our Valley East Today facebook group
as a Business & Community News publication.
https://www.facebook.com/groups/valleyeasttoday
Basically, we are focusing on providing consulting services to small
businesses looking for help with their social media marketing
strategies.