EDUCATION-BASED MARKETING & STAFF DEVELOPMENT PROGRAMS
owned and operated a private practice as a marketing and business
development consultant since 1985. Since 2007 my focus has been on
education-based strategies in the fields of education, training, and
I now work with businesses, professionals
and public sector institutions to help them develop unique
education-based, video-enhanced programs in the areas of marketing
and/or staff development.
My goal is to raise the profile of my
clients within their target markets through an education-based,
video-enhanced approach that demonstrates the benefits that their
goods and services may provide potential customers. We want to show
how the goods and services will address problems that consumers wish
to solve or desires that consumers wish to have fulfilled.
This personalized approach is done in a very non-threatening manner in
order to establish a sincere trusting relationship between the client
and the consumer which will lead to word-of-mouth communication and a
level of loyalty that is so difficult to establish.
It is a
process that works equally as well as a marketing strategy or as part
of a staff-development and training program.
PROGRAM DEVELOPMENT & IMPLEMENTATION PROCESS
with clients on the design, development, implementation and
assimilation of effective education-based, video-enhanced programs
that will help them achieve their big goals and objectives. We
establish a baseline from where to begin then utilize the available
resources to help move from the baseline towards our intended goals,
all while remaining within the desired budget.
education-based philosophy I like to use enables all people involved
in the program to understand the purpose of each step and acquire the
skills necessary to be able to fulfil their responsibilities and meet
Robert Kirwan, B.A. (Math), M.A. (Education), OCT
President and Chief Executive Officer
Infocom Canada Business Consultants Inc.
Education, Training & Staff
Public and Private Sector Consulting
Employee Recruitment & Retention
Live Talk Radio Show & Video
Concussion Management Program Development
Motivational & Informational
THE LEARNING CLINIC RADIO SHOW
I host The Learning Clinic, a live talk radio show that is
broadcast from the CKLU 96.7 FM studio at Laurentian University
in Sudbury every Monday afternoon from 12 noon to 3 p.m.
The show is also streamed live over the internet from
www.cklu.ca and most of the shows are archived on the web site
The show features
interviews with special guests who provide insight into the
world of education, training, career planning and development,
employment agencies, private career colleges, and pretty well
anybody from the public and private sector who can add some
information that may be helpful to people from secondary school
to retirement who are interested in entering or advancing in
their career path.
During the 2014 Election Campaign I
will be interviewing candidates for positions on City Council
and for School Boards. My goal is to increase awareness among
the local ratepayers of the main issues that are facing voters
in the October election and to help people get to know the
Neuropsychologist For Canadian Major Junior Hockey & Hockey
Dr. Michael Czarnota, a practicing Neuropsychologist
from Detroit with extensive experience in sport-related concussions
and Mr. Robert Kirwan, an Ontario Certified Teacher (OCT) who holds
a Masterís Degree in Education and is currently serving as a
School Board Trustee, are the founding partners of a private
practice which provides concussion management program development
workshops to school boards and minor sport organizations in Canada
and the USA.
Dr. Czarnota and Mr. Kirwan will be providing coaches, parents,
volunteers and teachers from school boards and minor sport
organizations establish the foundation for a new and/or revised
concussion management program for young athletes and will include
the most practical, effective and up-to-date procedures and
protocols for sport-related concussion identification and
Mr. Kirwan will also work with school boards and minor sport
organizations in a variety of other ways in order to empower them to
enhance their concussion management protocols. In particular, Mr.
Kirwan will work with teachers, coaches, and administrators of
school boards on the development of concussion management programs.
The Valley East Today Consumers' Guide and Business
Directory serves as a community resource for the Town of Valley East.
This is a multi-media marketing program for businesses, professionals
and institutions providing goods and/or services to the local
residents. The program includes a web site at www.valleyeasttoday.ca;
the Valley East Facebook Group; the Valley East Today You Tube
Channel; and the Valley East Business Directory. It utilized an
education-based, video-enhanced marketing approach which is intended
to raise the profile of local providers and establish a more personal
relationship with consumers.
The Valley East Facebook Site has
evolved into a community publication which enables local residents to
become aware of events and activities that are taking place in Valley
East as well as to interact with each other in a community social
The Valley East Today Community web site is
the resource centre where local businesses are able to let consumers
become aware of their goods and services through education-based
marketing promotions that are distributed by the Valley East Facebook
Site and as part of a PDF Business Directory. The Facebook site and
the web site are both being continuously updated with education-based
Here To Go To The Home Page
We have developed this web site with the hockey fan in mind.
Whether you play, coach, referee,
or simply watch the game as a proud parent or fan, you should
find this site both informative and thought provoking.